Abigail Seltzer
EDUCATION
May 2027
S. I. Newhouse School of Public Communications; Syracuse University,
Syracuse, NY
Bachelor of Science in public relations and history
Minor in psychology
GPA: 4.0
Dean’s List (all semesters) | Founders Scholar | Success Scholar
SKILLS
• Adobe Premier Pro • Adobe InDesign • Adobe Illustrator • Brandwatch • Muck Rack •Google Workspace • Microsoft Suite • AP Style Writing • Hubspot • Canva
ACTIVITIES
• Public Relations Student Society of America, National & EDGE Member
• Hill Communications, Account Associate for Frintz and Annietober365 Foundation
• Community Ambassador for South Campus
• WJPZ Radio, Disk Jockey
•Art Club, Member
EXPERIENCE
Dynamic Sustainability Lab, Syracuse, NY Sept 2024 –Present
Research Fellow – Market Research Team
•Monitored online sentiment surrounding the USDA and environmentalism using the Brandwatch consumer research tool, involving the analysis of trends across social media and interpreting data for a published report
•Developed actionable insights from consumer sentiment research to inform a strategic campaign for the U. S. Department of Agriculture's Climate Smart Program
• Created and scheduled social media content, aligning messaging with sustainability goals
•Planned and coordinated media workshop in New York City to enhance outreach to journalists covering environmentalism, including developing presentation materials, key messages, and curating a tailored media contact list using Muck Rack
Alliance for Citizen Engagement, Cambridge, MA May 2024 – Sept 2024
Public Relations Intern
•Developed ACE Alumni Impact Survey, aimed at gathering insights from former interns, strengthen alumni engagement and comprehensively enhance future alumni initiatives
•Produced detailed analysis report based on survey responses, highlighting key trends and alumni impact, aimed to inform ACE’s future
programs and alumni engagement strategies
programs and alumni engagement strategies
• Utilized Canva to create graphics and highlights for the ACE Instagram page
Hill Communications, Syracuse, NY Sept 2024 – Present
Account Associate – Client: Frintz
•Conducted an internal audit of Frintz content to refine messaging, enhance brand alignment and improve competitive positioning
• Produced a final report outlining key outcomes and industry developments to inform client strategy
• Developed a comprehensive content calendar to streamline social media strategy and drive audience engagement
• Boosted social media reach by 9,700% and increased sales by 127% through strategic content initiatives
• Drove 50+ app downloads (a 273.68% growth) within a two-month period
• Organized and led in-person activations to establish an on-campus presence and strengthen brand awareness
S.I. Newhouse School of Public Communications; Syracuse University, Syracuse, NY
Teaching Assistant – Course: COM 100 Aug 2024 – Dec 2024
• Aided in the instruction of the Newhouse School’s introductory communications course
• Selected and hosted panel of students to inform freshman of diverse opportunities
•Provided guidance and mentorship to incoming students, assisting them with academic planning and acclimation to
university life
university life
Newhouse Peer Advisor Aug 2024 – Dec 2024
•Facilitated peer advising sessions, offering support in navigating university resources, balancing coursework and enhancing study habits
• Acted as a liaison between students and university departments, ensuring clear communication
•Contributed to the development of a supportive and inclusive community by aiding in the development of peer connections and addressing student concerns
Syracuse University, Syracuse, NY Aug 2024 – Present
Community Ambassador
•Guided students in transitioning to off-campus living, fostering a sense of community and easing acclimation to their
new environment
new environment
•Organized and creatively design events tailored to educate students on key aspects of apartment living, including fire safety and food safety
• Hosted de-stressing workshops and educational sessions to support student well-being