Abigail Seltzer
EDUCATION
May 2027
S. I. Newhouse School of Public Communications; Syracuse University,
Syracuse, NY
Bachelor of Science in public relations and history
Minor in psychology
GPA: 4.0
Dean’s List (all semesters) | Founders Scholar | Success Scholar
SKILLS
• Adobe Premier Pro • Adobe InDesign • Adobe Illustrator • Brandwatch • Muck Rack •Google Workspace • Microsoft Suite • AP Style Writing • Hubspot • Canva
ACTIVITIES
• Public Relations Student Society of America, National & EDGE Member
• Hill Communications, Account Associate for Frintz and Annietober365 Foundation
• Community Ambassador for South Campus
• WJPZ Radio, Disk Jockey
•Art Club, Member
EXPERIENCE
FINN Partners, City of London, UK Aug 2025 - Dec 2025 Public Relations Intern
• Led day-toto-day press office support for major international travel brands, managing media outreach and monitoring and reporting across multiple markets
• Wrote effective press materials and developed targeted media lists and journalist bios that strengthened campaigns and prepared teams for meetings and events
• Supported high-profile events and partner coordination by researching venues, handling logistics and aiding in effective communication between clients, suppliers and stakeholders
Dynamic Sustainability Lab, Syracuse, NY Sept 2024 – Aug 2025
Market Research Fellow – Market Research Team
• Conducted sentiment research on environmental policy using Brandwatch, analyzing social media trends around the United States Department of Agriculture
• Translated consumer data into clear recommendations for the USDA’s Climate Smart Program, supporting strategy development and message direction and contributing to a published report
• Created sustainability-focused social media content and supported preparation for a New York City media workshop, preparing materials and targeted journalist lists through Muck Rack
• Analyzed consumer response to Delta Airlines’ greenwashing lawsuit to understand how greenwashing impacts public sentiment towards brands
• Presented research findings to journalists at a New York City media workshop and to university faculty and staff at the Newhouse School Research Symposium
Sun and Rain Organics, Johnstown, NY May 2025 - Sept 2025
Marketing Manager
• Managed TikTok, Instagram and Facebook for a handmade tea and skincare shop by creating content that grew brand’s TikTok following and boosted engagement by approximately 150% and 233.3%, respectively
• Designed and developed company website, shaping the visual identity and product storytelling across all pages
• Developed a clear content strategy and posting guidelines for long-term use, ensuringing brand social media maintains momentum
Hill Communications, Syracuse, NY Sept 2024 - Present
Account Associate
• Conducted an internal audit of client content and completed competitor analyses to spot areas for improvement and better align messaging with client goals
• Determined project objectives for executive summary and contributed to strategy on how goals and outcomes were communicated to stakeholders
• Planned full content calendar and created social posts and graphics in Canva while running tabling sessions to build awareness
• Assisted with large-scale client fundraising event with 100+ people in attendance
Alliance for Citizen Engagement May 2024 - Sept 2024
Public Relations Intern
• Designed and launched an alumni impact survey to strengthen ACE’s alumni network and inform future programming
• Produced a detailed analysis report outlining key trends and insights from survey responses for leadership decision-making
• Created Instagram graphics and highlights using Canva to support ACE’s social storytelling and outreach